Manifestoes Importance in Election Campaign in 2013

Abstract

This research shows the importance of manifestoes as campaigning tool of political parties in general election 2013. This research is conducted in mix method by document analysis, a survey from voters and interviews of political organizers of political parties in Lahore, due to lack of time the campaign strategy of PML-N is selected here as case study. it is found that only 52% PML-N’s voters were inspired by manifesto of party